Music marketing and content creation
Two weeks of hands-on training in Liverpool. Learn to plan, shoot, edit and market music content for real artists, taught by working film and music professionals.
19 NOV
2026 SPACES ARE LIMITED
- DATES
- 30 Nov – 11 Dec 2026
- HOURS
- Mon–Fri, 10am–5pm
- LENGTH
- 10 days over 2 weeks
- LOCATION
- Liverpool City Centre
- COST
- Free, fully funded
What you'll do
Plan, shoot and edit
Make music videos and short-form content from idea to finished edit, using a mix of professional kit and accessible technology.
Market music online
Learn how artists build and engage an audience: release campaigns, social platforms and what makes content travel.
Work to real briefs
Take briefs from industry professionals and deliver work for real artists, so you finish with pieces for your portfolio.
Get professional industry guidance
Everyone who completes the course is guaranteed professional industry guidance.
Course outline
WEEK 1 · 30 NOV – 4 DEC
- MON 30Welcome, the music industry today, Liverpool music scene
- TUE 01Planning content: briefs, ideas and treatments
- WED 02Marketing an artist and how to shoot content
- THU 03Shoot day for real artist briefs
- FRI 04Editing workshop and brief post-production
WEEK 2 · 7 – 11 DEC
- MON 07Music marketing and release campaigns
- TUE 08Short-form and social content
- WED 09Music, band and artist photography
- THU 10Finishing and delivery
- FRI 11Showcase, next steps and networking
Guest speakers throughout. You'll hear from people working in music and media right now, sharing how they got there and what they look for.
This is a taste of what's planned rather than a fixed timetable, so the odd session might shuffle around depending on who's available.
Is this for you?
It's for anyone with a creative interest in camera work, music or editing who wants to upskill, retrain or move forward in music / media. You don't need any specific qualifications or a showreel to apply. We ask that you have an enthusiasm for developing your creative skills and be open to sharing your ideas and talents!
You can apply if you:
- are aged 19 or over
- live in Liverpool, Sefton, Wirral, St Helens, Halton or Knowsley
- are employed, self-employed or unemployed
- can attend all 10 days
Cinemateca
Cinemateca is an independent film production and training company with a track record in feature films, documentaries and high-end television. All four co-founders work on the course:
Carl Hunter, film director and musician. Leads the curriculum.
Roz Di Caprio, filmmaker. Leads skills and training.
Karen Appleton, Partnerships and Learner Lead - your first point of contact, from applying to finishing the course.
Martin McQuillan, film producer. Makes sure the course runs to the highest standard.
Register your interest
- 1Fill in the short form by 12 noon on 19 November.
- 2We'll contact you to check eligibility and have a quick chat.
- 3If you're offered a place, we'll confirm before following the application deadline.
Questions? Email hello@cinemateca.co.uk or message @cinematecaproductions on Instagram.
Questions
Is it really free?
Yes. The course is fully funded through Skills Bootcamps, part of the UK Government's Skills for Life programme, delivered locally by the Liverpool City Region Combined Authority.
Do I need any experience?
No formal qualifications are needed. A creative interest in camera work, music or editing is what matters.
Do I need my own equipment?
No, you don't need to bring any equipment - if you have a laptop and/or filming equipment, you would be welcome to bring it along to the sessions.
Can I do it if I work?
You need to attend all 10 days, Monday to Friday, 10am to 5pm. If you're employed, check you can get the time off.
What happens after the course?
Everyone who completes the course leaves with finished work for your portfolio and professional industry guidance on your next steps.
Is the venue accessible?
Tell us about any access needs when you register and we'll do what we can to support you.